I am reading a marketing book about creating online landing pages for product promotion. So first we need to know the not-to-do’s than the to-do’s. The six big landing page mistakes that people make are…

  1. The body text is so small. Do not use small fonts like 10 or 12.
  2. Do not have navigation bar on the top. If people click on any button like ‘about us’, chances are that you have lost the sale.
  3. Having no bold call to action button. Put some big glossy buttons like ‘order now’
  4. Do not ask too much information in forms (like fax number!).
  5. Do not have images unrelated to the offer.
  6. Campaign creative (banners) should match with the landing page.