Building a landing page to market yours or affiliate’s online product? Make sure that you have included all the following elements. I would suggest you to write down or take a print out of the following. Each item contributes a percentage to the conversion rate!

  1. Logo
  2. Heroshot
  3. Call to action
  4. Headline
  5. Quick offer explanation
  6. Longer explanation
  7. Links to more info
  8. Deadlines
  9. Forms
  10. Tagline for product/service
  11. Security Seals and reassuring elements
  12. Testimonials
  13. Technical Specs
  14. Guarantees (Like moneyback)
  15. Richmedia (optional)
  16. Fineprint at bottom (like copyright)