Archive for the ‘Marketing’ Category

How I got into Internet Marketing

Posted on May 18th, 2008 in Life, Marketing, Wealth | 2 Comments »

I have been doing internet marketing for the past 2 years, but when I look back at the beginning, it was all an accident. I was a great fan of computer games, and hence I was an avid reader of the Indian PC magazine called digit. One day I was very bored and took up an old issue of that magazine and was browsing over it, suddenly I saw an article which talked about how to make money through internet by placing AdSense ads on blogger sites. I immediately created one and put up the ads (I had little HTML knowledge from school syllabus!). I had no patience to read their TOS. All I knew was, they pay when the ads are clicked. I clicked the ads myself (LOL) and reached $100 in a period of 2 months. (Clicking ads every day for several minutes). I was too confident that Google will send me the check. One morning when I woke up to check my stats, I saw that they have closed my account. I sent them several mails and no response!

That was the first ever attempt to make my own money (I was 19 years by then). I got too frustrated and got determined to make money off the internet, no matter what the odds. I started searching Google, ran across a few people in this field and slowly started to learn about CJ.com and other online money making methods. After a month, I got my first real check of $35 from CJ.com. The image of the check is still in my eyes!

Today I have made several thousand dollars from the internet, and will make millions of dollars (if not billions) in the years to come. I love internet marketing, and its my passion!

Thank you for taking time to read my history. I will make lot of posts in the coming days about internet marketing which would be of great help to you people.

Landing Page (Sales Letter) Template

Posted on May 17th, 2008 in Marketing | No Comments »

I got this from StephensBlog.com. This is pretty useful template for anyone who is making a landing page. :)

**************

Qualify the reader with a prehead…

“Hit Them With An Attention

Getting Headline”

Tell them why they need
to act now or else miss out.

Greetings Reader,

Enter the conversation they’re already having in their mind. What problem is your product solving for them? Address this problem here. And build up to the first subhead.

There’s A Solution…

Start to educate them about what a solution might be, but don’t necessarily tell them what it is yet. What qualities would a solution have? Next subhead…

It’s My Product…

Now introduce your product as the solution that has those qualities. Then let them know about people who love your product…

Testimonials go here…

My Product Will Do This For You…

  • Write benefits…
  • that appeal…
  • to the results…
  • your reader…
  • would want…
  • from your…
  • product..

How Much Is That Worth To You?

Explain why they’d be better off by getting your product today. Tell them the price and compare it to how much it’d cost if they tried to get the same results with a different route.

Plus Your Satisfaction Is Guaranteed

Let them know if they’re not satisfied, you’ll give them a full refund. Assuming that’s what you’ll do.

Here’s How I’ll Sweeten The Deal Even More

Describe your bonuses if you’ve decided to offer any with your main product. You don’t have to if you don’t have any.

Act Now Or Lose…

Ask for action now. Tell them why they must act now for the best deal.

Order Link…

Thanks for reading,

Signature

PS Write something here that will have them curious to scroll up. For example, “Remember when I told you about winning a chess championship blindfolded?” This is because people often read the PS second after the headline, so you want to get them back into the copy.

PPS Remind them why they need to act RIGHT NOW.

This is just one of many sales letter templates you could use. But I suggest using one when you first get started. Here’s one to try. And a hint, look at the subheads. See how they sort of carry on the conversation by themselves? So that if you JUST read the subheads, it’d be like reading one paragraph? Try to do the same thing when you write your sales letter. Cheers, Stephen

Cheers,

Copywriter Name

***********

Hope that helped you!

The internet population and its future scope

Posted on April 24th, 2008 in Marketing | No Comments »

The population of the internet is 1.2 Billion as of now. If all the internet users are put in one country, then it would be the 5th largest country in the world. And we all know that this figure will change dramatically in the upcoming years. This is the best time in history to make sales and make money. Imagine setting up a shop with virtually no office rentals, electricity bills and maintenance charges and selling products to customers within seconds. Awesome!

Whether digital products or tangibles, a day is going to come where 90% of the population don’t go to real world shops to buy things. The 10% is gonna be the people who go window shopping for entertainment and buy something they want but don’t really need.

Internet marketing and sales is going to witness a tremendous growth and its better for all the producers to look at this country called internet and start setting up online shops!

Essential Elements for Landing Pages

Posted on April 21st, 2008 in Marketing | No Comments »

Building a landing page to market yours or affiliate’s online product? Make sure that you have included all the following elements. I would suggest you to write down or take a print out of the following. Each item contributes a percentage to the conversion rate!

  1. Logo
  2. Heroshot
  3. Call to action
  4. Headline
  5. Quick offer explanation
  6. Longer explanation
  7. Links to more info
  8. Deadlines
  9. Forms
  10. Tagline for product/service
  11. Security Seals and reassuring elements
  12. Testimonials
  13. Technical Specs
  14. Guarantees (Like moneyback)
  15. Richmedia (optional)
  16. Fineprint at bottom (like copyright)

Six Landing Page Mistakes of Online Marketing

Posted on April 15th, 2008 in Marketing | No Comments »

I am reading a marketing book about creating online landing pages for product promotion. So first we need to know the not-to-do’s than the to-do’s. The six big landing page mistakes that people make are…

  1. The body text is so small. Do not use small fonts like 10 or 12.
  2. Do not have navigation bar on the top. If people click on any button like ‘about us’, chances are that you have lost the sale.
  3. Having no bold call to action button. Put some big glossy buttons like ‘order now’
  4. Do not ask too much information in forms (like fax number!).
  5. Do not have images unrelated to the offer.
  6. Campaign creative (banners) should match with the landing page.
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